Master of Business Administration

RES 601 : Research Methodology

Course Description

This course provides students with the necessary methodological background to carry out research
during their graduate studies. Students will be able to identify what constitutes academically and
scientifically sound research, whether in journalism, social and economic reporting, industry, politics or
academia. This course provides an overview in the use of quantitative and qualitative research methods,
including observation, interviewing, questionnaires and surveys, and the use of case studies. The course
is designed to provide students with a theoretical knowledge and practical experience and to motivate
students to carry out independent research.


Students will be presented with a variety of research methods and approaches, which they will examine
and from which they will select the appropriate method/approach for their topic. Methods presented
will include quantitative, qualitative and mixed methods; inductive and deductive methods of inquiry
will be differentiated. Students will learn to recognize research integrity and validity. The course is
designed to provide students with a theoretical knowledge and practical experience and to motivate
students to carry out independent research.

 

Course Objectives

 

This course presents the process of research from the inception of a purpose statement or research
thesis to the writing up of a report or essay. Through exposure to a variety of research methods,
students learn which methods are appropriate for the research questions and/or hypotheses at hand.
The class is primarily hands‐on, with students formulating their own research questions and ideas for
the course. During the course, students design their research plan and work on their own project. The
course will serve as the first step in formulating a research question, stating the purpose for the
research, selecting an appropriate method to carry out their research, conducting a literature review,
and preparing an annotated biography. By the end of the course, students will have a fully developed
research plan, and will be assigned a thesis advisor to supervise their thesis project. Students will be
presented with a variety of research methods and approaches, which they will examine and from which
they will select the appropriate method/approach for their topic. Methods presented will include quantitative, qualitative and mixed methods; inductive and deductive methods of inquiry will be
differentiated. Students will learn to recognize research integrity and validity.

 


Learning Goals

  • Develop a purpose statement that may be in the form of a research question or a hypothesis
  • Understand the principal tendencies in the theory of research
  • Design a research plan and understand the detail of the various necessary steps
  • Conduct a thorough literature review and prepare an annotated bibliography
  • Understand why quantitative and qualitative methodologies are used in gathering data and which
    methods benefit what kind of outcome
  • Analyze the data collected
  • Write up and present the findings

 

Bibliography

Textbook

Leedy P.D. & Ormond J. E. (2016), Practical Research : Planning and Design, 11/e, Pearson, (ISBN‐13
9780133741322)

Additional Recommended Readings

None

 

Grading System

Grade Percentage Quality Credit Points
A 93 ‐ 100 Outstanding 4
A- 90 ‐ 92   3.75
B+ 87 ‐ 89   3.5
B 83 ‐ 86 Good 3
B- 80 ‐ 82   2.75
C+ 77 ‐ 79 Satisfactory 2.5
C 70 ‐ 76   2
F 0 ‐ 69 Failure 0

 

Course Outline

Unit Description
1 Research in Business. Thinking like a Researcher
2 The Problem: The Heart of the Research Process. Review of the Related Literature
3 Planning the Research Project. Writing the Research Proposal
4 Descriptive and Experimental Research
5 Analysis of Data
6 Exploring, Displaying, and Examining Data

 

Assessment

Final Project


Percent of the final grade: 100%
Description: Students will complete the research project throughout the course

 


Academic integrity

Students are required to read UBIS Rules and Regulations on plagiarism and to acknowledge the
multiple forms that plagiarism takes along with the sanctions that can go as far as school exclusion.
Every infraction will be reported to the disciplinary board which will analyze the situation and
circumstances, and decide on the sanction to apply.


Academic dishonesty may take the forms of: 1. Plagiarism, i.e. copying the ideas or work of another
person without citing the source. This includes books, extracts of articles, tables, diagrams and material
from internet or other electronic sources. 2. Submission of work more than once, including work
submitted at a prior institution, unless prior approval has been obtained. 3. Cheating on an examination.
4. Submission of work that is not your own without citation. 5. Adding your name to work to which you
have not contributed or allowing another student to do the same. 6. Unauthorized or inappropriate use
of computers, calculators and other forms of technology in coursework, assignments or examinations.
All these can lead to disciplinary sanction.


Please refer to your student handbook for full details.